In this episode, I'm diving into the nuanced difference between motivation—specifically, the dark motivators (e.g. the desire to prove others wrong)—and a healthy, authentic "why" for building your brand. While both can drive you, understanding the distinction is crucial for long-term success and fulfillment.

I've talked about using "dark" emotions on the show before. I believe it is an important and healthy way to move through these normal feelings and use them for good.

If you've been struggling with imposter syndrome, feeling discouraged, or envy-- this one's for you.

Learn more about the Voted Least Likely Podcast here:

Our sponsor is our very own jewellery brand: Leah Yard Designs

5% of all profits are donated to the Downtown Eastside Women's Center. Shop the full collection of demi-fine jewellery at: www.leahyarddesigns.com