Senior Performance Creative Director and paid ads expert Dara Denney stops by to discuss the fundamentals of a great email marketing strategy and the most common pitfalls and mistakes when brands invest in this channel.

Dara's a performance creative expert that works with direct-to-consumer eCommerce brands on their paid social advertising. In her personal time, she's also a content creator. Every week she launches an episode about paid social advertising on her YouTube channel. 

Currently, she's the Director of Performance Creative at Thesis (acq. by Barrington Media Group) where she oversees the Performance Creative Department. This includes their Studio Division, UGC/Creator Division, and Post-Production team. 

If you'd like to connect with Dara, don't hesitate to reach out to her through her socials:

Website: https://www.thesistesting.com/

LinkedIn: https://www.linkedin.com/in/daradenney/

Twitter: https://twitter.com/DenneyDara

YouTube channel: https://www.youtube.com/c/DaraDenney

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The Reel it In podcast from Cohley discusses the challenges and opportunities facing marketing leaders today. Through expert interviews and in-depth stories, we provide marketers with actionable insights that they can use to navigate the ever-changing marketing landscape and ultimately win on digital.

Cohley's website: https://www.cohley.com/

Parker Dietz's LinkedIn: https://www.linkedin.com/in/parkerdietz

Tom Logan's LinkedIn: https://www.linkedin.com/in/tdlogan