If you're looking to build a long-term, emotional connection with your customers...you're branding.

If you just want to close the sale today, right now...you're selling.

Neither one is better or more noble than the other. They are just different things.

And as they are different, they require different messaging.

Ask yourself, do you have different content for each?

If not, chances are you're not doing either as well as you could.

#selling #branding #messaging