Strategy and tactics are not the same, but they are often used interchangeably. Leaders frequently switch between strategic thinking and tactical execution without realizing they are operating at different levels. In this episode of This Is Strategic Marketing, I break down the difference between strategy and tactics and explain why it matters for your leadership. Strategy decides what to do, while tactics decide how to do it. When you confuse the two, you end up spending strategic-level time on tactical questions while rushing through strategic decisions that deserve careful thought. Learn how to recognize which type of decision you are making and match your process to the stakes.