Instead of chasing the latest and greatest tactics ,consider first creating a strategy for your marketing. As in, what’s the ultimate purpose and objective for what you’re doing? Who do you want to reach?And how will what you’re doing actually and honestly help them?

The difference between tactics and strategy in marketing

Paul Jarvis’ Sunday Dispatches is a short, weekly show that helps creatives kick some ass at the intersection of creativity & commerce.

Business

Paul Jarvis’ Sunday Dispatches is a short, weekly show that helps creatives kick some ass at the intersection of creativity &amp; commerce.

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The difference between tactics and strategy in marketing

The difference between tactics and strategy in marketing