Using AI is opening ChatGPT when you need something. Having an AI strategy is embedding AI into how your business actually runs. 

Episode Summary 

- The difference between using AI (reactive, task-based) and having an AI strategy (intentional, systematic, embedded) 

- Why using AI doesn't compound — you're starting from scratch every time 

- Three pillars of actual AI strategy: where it fits, what AI does vs what you do, and how your systems connect 

- The 6-step framework to build your own AI strategy (audit, identify repeatables, pick one area, design first, build/test, document) 

- Real examples: How automations handle podcast transcripts → show notes, social posts; how I prep for discovery calls; why this is infrastructure, not just an app you open 

- Five signs you're just using AI instead of strategising (constantly trying new tools, scattered tasks, unchanged workflows, can't articulate the value, feels overwhelming) 

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