While visitors come to parks to use facilities, fans come to connect with the people behind them. As Jody explains, not only do fans attend parks more frequently, but see the park experience as an extension of community. Often times, people will limit their appearances based on a specific event, but for the devoted fan, parks represent an opportunity to network both online and offline.

As such, fans are more likely to offer meaningful contributions financially, socially, even environmentally as opposed to visitors.