There's a lot in the news right now (and there has been for a while. There are macro and micro trends in the markets. There are people who are very worried about certain trends and are not paying enough attention to their business, customers, competitors, and other key factors.

People want to be informed and get ahead of things, and not get left behind. We're trying to stay in the sweet spot and not be so consumed that we don't pay enough attention to our specific piece of the business, the market, families, and what's truly impactful in our everyday lives.