In this episode of Worth Your Salt, Jennifer Orechwa tackles one of the biggest challenges facing med spa owners and wellness practitioners today: standing out in a crowded, copy-and-paste marketplace. When every website, social post, and service menu starts to sound the same, it’s no wonder prospects hesitate, price-shop, or say, “I’ll think about it.” Jennifer breaks down why this sameness happens—and why blending in is the exact opposite of what today’s clients need from your brand.

Using the StoryBrand framework, Jennifer shows how true differentiation doesn’t come from new devices or trendy language, but from clearly telling a better story—one where your client is the hero and your practice is the trusted guide. You’ll learn how to connect with the internal motivations driving your clients’ decisions, uncover your practice’s unique “sparkle,” and communicate your value with clarity, empathy, and confidence so the right clients recognize you instantly.