The Differentiation Mystery 

A worry-free home. A personal living experience. Warm staff. This is Aliviya Rose Manor, headed up by Terrance Schabilion and his wife Wendy. Their small, private community is nestled in a residential neighborhood, creating a comfortable environment and providing socialization and fun. It’s different. Seth Godin Purple Cow different. In their words, “Our home is the right size where our residents feel comfortable and a part of a group.​” In this episode, Terrance and I explore the true meaning of differentiation in the senior care industry, and he sheds light on three marketing differentiation secrets he swears by: 1) the power of Google My Biz, 2) the art of asking for Google reviews, and, 3) a warm cocoon in the shower. Listen to find out more! 

Learn about Aliviya Rose Manor: www.aliviyarosemanor.com   

Recommended reading: Purple Cow, Seth Godin, https://bit.ly/3J7OJtC