In this episode, we unpack one of the sneakiest psychological barriers standing between you and your goals: the fear that something will be “too difficult.”

Here’s the truth: your brain is wired for survival, not success. Anything unfamiliar feels like a potential threat. Long before you take action, your mind exaggerates how uncomfortable, exhausting, or overwhelming something will be.

Psychologists call this impact bias — our tendency to overestimate how painful or difficult a new experience will feel.

Most of the “difficulty” happens in your imagination.

Inside this episode, we explore:

• Why your brain fears difficulty before you even begin

• How procrastination disguises itself as preparation

• The connection between perfectionism and avoidance

• The identity stories you unconsciously tell yourself

• The Goldilocks Effect and why your brain both resists and craves challenge

• The psychology behind comparing your struggle to someone else’s highlight reel

• And 5 practical, science-backed steps to stop letting fear run the show

You’ll learn why “hard” does not mean “impossible.”

Watch on YouTube: https://youtu.be/vtpIdMK_A68

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