It's very easy to come up with an idea, you probably have one or two yourself and so are your friends. People always hit me up, little do they know that producing an App is very costly and time-consuming. It’s absolutely essential that you go through the validation process (via collection of data manually, doing surveys, starting that app concept in raw old school format) to avoid dumping money you dont have into an idea that won’t give you any return on your investment. Mobile apps are a business, and that’s exactly how you should treat the process. Listen as I breakdown some of the advises you hate to hear. #DoMoreWithLess #thedigitalawakening #algoatwork