In this episode of ICT’s (Un)masking the Threat, Colonel (Res.) Miri Eisin, a Senior Fellow at the International Insitute for Counter-Terrorism (ICT) at Reichman University and Former Foreign Media Advisor to the Prime Minister of the State of Israel, delves into Hamas’s evolving social media strategy before, during, and after the October 7th attacks. We explore the role of platforms like TikTok and Telegram, the influence of AI and deepfakes, and the impact on global audiences. Colonel (Res.) Eisin shares insights into how terrorist groups draw inspiration from these tactics and discusses what individuals and tech companies can do to combat online hate and misinformation.