In today's fast-changing digital world, Artificial Intelligence (AI) and Digital Experience Platforms (DXP) are changing how businesses talk to their customers. In this episode of the Digital Experience Podcast, Dominique De Cooman and Frederik Wouters, Senior Enterprise Architect at Dropsolid, talk about how AI is being to enhance the best digital experiences. Their conversation covers content management, marketing automation, and how personalization is key to improving customer experiences.

During their talk, Frederik shares how AI is making big changes in content management, including creating media and text and making it easier to communicate in many languages. They focus on the strong connection between Drupal and AI, especially with open-source data, showing the possibility for fast AI growth and use.

This episode shows how AI in digital platforms is not just about doing tasks automatically, but about making digital experiences more personal, efficient, and engaging. We’ll look at how AI is being used in DXP, the challenges of adding it to systems, and the big effect it has on the digital plans of businesses and organizations worldwide.

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This podcast episode with Mike Van Hemelrijk and Dominique De Cooman discusses Mautic 5, an open-source marketing automation solution. Mautic is highlighted as unique due to its open-source nature, which means users have ownership and customization capabilities. Success stories are shared, such as an organization improving personalized newsletters and an international tourism agency efficiently serving multiple offices with personalized marketing.

The podcast also explores how Mautic can facilitate the transition from a Content Management System (CMS) to a Digital Experience Platform (DXP) by enabling personalization and ensuring data privacy. The importance of locally managing data, especially when combining it with proprietary information, is highlighted.

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Dominique De Coomand and Rembrand Le Compte delve into the connection between accessibility and digital experiences, emphasizing the need to include as many people as possible and considering a broad spectrum of disabilities and circumstances.

The discussion covers the evolution of web development and accessibility over the past years, the growing online population, and the increasing need for accessible websites. There's a special focus on how technologies like Drupal have enabled the creation of accessible web experiences and the economic incentives for businesses to prioritize accessibility. The podcast highlights how assistive technologies, including AI and digital experience platforms (DXP), can further enhance accessibility, ultimately benefiting everyone in society.

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In this episode of The Digital Experience Podcast by Dropsolid, we discuss how to build communities with Drupal. How to use Mautic for marketing automation and Unomi for personalization to give your community the best digital experience possible.

Follow us on:

• Facebook: https://www.facebook.com/dropsolid
• Instagram: https://www.instagram.com/dropsolidgent/
• LinkedIn: https://www.linkedin.com/company/dropsolid/
• Spotify: https://open.spotify.com/show/6OsP0MHSTerqdMGeoSHYzm

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Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.