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The Digital First Brand and Marketing Strategy w/ Amber Fielder
Chief Marketing Officer at USE Credit Union, Amber Fielder, talks marketing strategy and her “Digital First” approach with host Dan Marks. Including:
Amber’s marketing and sustainability background
Growth at USE
The brand journey
Surprising data driven insights that drive strategy
How Digital First comes to life in marketing
How Digital First comes to life in the branch
Amber’s advice to her younger self
USE website
Connect with Amber on LinkedIn
Amber serves on the board of the Marketing Association of Credit Unions
MAC spring conference
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By Dan Marks
5
3131 ratings
Chief Marketing Officer at USE Credit Union, Amber Fielder, talks marketing strategy and her “Digital First” approach with host Dan Marks. Including:
Amber’s marketing and sustainability background
Growth at USE
The brand journey
Surprising data driven insights that drive strategy
How Digital First comes to life in marketing
How Digital First comes to life in the branch
Amber’s advice to her younger self
USE website
Connect with Amber on LinkedIn
Amber serves on the board of the Marketing Association of Credit Unions
MAC spring conference