Your digital hoofprint is more than just a website and social media presence; it describes your digital reach and your online impact. Crafting a digital hoofprint involves the integration of technology into your entire business process, ensuring authentic communication and a consistent client experience.

In this episode, I share how discovering breadcrumbs in my grandfather's meticulously documented photo albums was a transformative experience. In the digital space, breadcrumbs serve as aids for online navigation, guiding users back to where they started. Breadcrumbs of inspiration, purpose, and cause can aid in the validation of an idea and the discovery process of a brand.

Join my email list here --> https://blackunicorncreative.com/dhpodsignup

So much has changed over the last 2 years and the horse industry is no exception. In this episode, I share the top 4 trends for 2022 and how you can utilize them in your horse business.

_____________________________

Enjoy this episode? Don't forget to subscribe and share it with a friend.

Wondering what strategies you can use to grow your business online? TAKE THE QUIZ and find out today!

Got questions? Let's connect on Instagram and Facebook @theabrianaj or @blackunicorncreative

Reflecting on 2021 and WHEW. It was something. In this episode, I share my biggest takeaways from the year and my strategy for planning for 2022. Just remember— KISS: Keep it Simple & Sexy.

Ready to KISS for 2022? Download my 2022 Planning guide to get started: www.blackunicorncreative.com/2022planning

Robert came out the gate dropping so many gems for Digital Hoofprint listeners that you will need a pen and pad while listening to this episode. Going from horse training to corporate America to entrepreneurship has equipped Robert with a special set of skills and experience to really dive into the challenges that seeking "work/life balance" presents. One of my favorite lines from him on this episode is "You need to be able to DO even when you don't have a hype person." Tune in to this episode where Robert breaks down the inherent needs that come within entrepreneurship such as boundaries, priorities, and more.

To connect with Robert:

https://cocoavivere.com/

Follow on Instagram @finechocolateman

~~~~~~~~~~~~~~~~~~~~

Are you ready to establish your digital hoofprint? Sign up for The Stampede, a weekly newsletter for horse business owners.

https://blackunicorncreative.com/jointhestampede

Interested in a business planner specifically designed for horse business owners? It's like having a business coach in your pocket! Sign up for the waitlist to be the first to know when preorders open.

www.blackunicorncreative.com/planner

After leaving a corporate job, Tara chased passion and purpose. From photography to a full-service branding agency Tara shares how growth, client needs, and finding the right team has influenced her business and encouraged her to be more intentional in her work. In this episode, we talk about how branding and clarity in messaging can help entrepreneurs set boundaries in their business and lead to a healthier relationship between work and living.

To connect with Tara:

https://farmandfirco.com/

Follow Farm and Fir Co on Instagram @farmandfirco

~~~~~~~~~~~~~~~~~~~~

Are you ready to establish your digital hoofprint? Sign up for The Stampede, a weekly newsletter for horse business owners.

https://blackunicorncreative.com/jointhestampede

Interested in a business planner specifically designed for horse business owners? It's like having a business coach in your pocket! Sign up for the waitlist to be the first to know when preorders open.

www.blackunicorncreative.com/planner

One of Brittney's biggest pieces of advice is to "grow with your program" and that is exactly what she has done as she transitions from hourly lessons to managing a thriving program and team to consulting for lesson programs around the country. Brittney's growth hasn't been coincidental. Her intentional steps to building her dream lesson program have lead her to her success today.

In this episode, we discuss what growth looks like and how to manage a lesson program, maintain healthy boundaries, and promote healthy communication. Brittney shares some incredible gems for current and future horseback riding program owners, this is not an episode you want to miss!

To connect with Brittney:

https://www.brittneychorsemanship.com/

Follow her on Instagram @brittneychorsemanship

Join her Facebook group https://www.facebook.com/groups/544271800012867

~~~~~~~~~~~~~~~~~~~~

Are you ready to establish your digital hoofprint? Sign up for The Stampede, a weekly newsletter for horse business owners.

https://blackunicorncreative.com/jointhestampede

Interested in a business planner specifically designed for horse business owners? It's like having a business coach in your pocket! Sign up for the waitlist to be the first to know when preorders open.

www.blackunicorncreative.com/planner

Managing your business's social media account is often a chore in its own right. But what if we worked to reframe that thinking and create ways that you can fit it into your daily life. On this episode of the podcast, I spoke with Amber Broder of ABC Social Media Management about horses and how she balances the demands of work, school, and entrepreneurship.

To connect with Amber:

https://abcsocialmediamanagement.com/

Follow her on Instagram @abcsocialmediamanagement

~~~~~~~~~~~~~~~~~~~~

Are you ready to establish your digital hoofprint? Sign up for The Stampede, a weekly newsletter for horse business owners.

https://blackunicorncreative.com/jointhestampede

Interested in a business planner specifically designed for horse business owners? It's like having a business coach in your pocket! Sign up for the waitlist to be the first to know when preorders open.

www.blackunicorncreative.com/planner

Between hockey and horses, Jill kept busy as a teen. She has volunteered at therapeutic riding centers for the past few years and credits them to her early work ethic and compassion for others.

As an early entrepreneur, Jill was able to figure out what services she wanted to offer as a graphic designer and what type of clients she wanted to work with. She shares how securing a cornerstone client also allowed her time to build her freelance business and coworking space.

While working with growth-stage entrepreneurs, Jill developed Aville Coworking, a coworking space gone virtual (looking at you pandemic), but has now meshed her businesses together to create Grapeseed Collective.

In this episode, we discuss meeting our clients where they are, taking advantage of opportunities, and creating resources for other people. Have you wondered how to separate your time from the value of a dollar? Then this is the conversation for you.

Connect with Jill at

https://avillecowork.com/grapeseed-collective/

https://www.instagram.com/grapeseeddesigns/

~~~~~~~~~~~~~~~~~~~~

Are you ready to establish your digital hoofprint? Sign up for The Stampede, a weekly newsletter for horse business owners.

https://blackunicorncreative.com/jointhestampede

Interested in a business planner specifically designed for horse business owners? It's like having a business coach in your pocket! Sign up for the waitlist to be the first to know when preorders open.

www.blackunicorncreative.com/planner

It’s almost the end September and I’m getting back on track. What’s wild is, I spent most of month actually LIVING what I plan on discussing in this email.

Last month, I decided to do something a little different with The Stampede and talk about work/life balance. As I began to write and brainstorm about what the key things I wanted to discuss would be, I came to a mental block. Why?

I sat at my desk from 7am to 5pm every day, then from 7pm to 10, 11, 12pm I worked from my bed.

I worked on client projects and only client projects. No additional revenue-generating activities for me

I let imposter syndrome get in the way of my planner production.

In this absence, I developed a new content series/email challenge called Life/Work Balance (LWB). There will be a series of live recordings, podcast episodes and YT videos discussing this concept in depth over the next two weeks. If you want to participate in the email challenge CLICK HERE. (If you don't want to participate don't worry! I'm only sending it to those who opt-in.)

“But it’s WORK-life balance!” Is it though? Internalizing that nuance as an equine professional means that work always comes before living. That just doesn’t sit right with me. With this email challenge, I will be walking through how to assess your WLB, how to prevent it, and providing resources to prep you for Q4 aka crazy time. Challenge members also have the opportunity to attend a Q4 planning meeting with me on October 2nd! (Forgot to click? Here's the link again.)

On the podcast this week I’m talking about how to audit your LWB right before Q4/the holidays. This is a special time for many, but also a time that puts additional stress on horse business owners.

LINKS TO RESOURCES

Toggl Time Tracker --> www.toggl.com

Equipreneur Planner --> www.blackunicorncreative.com/planner

LWB Email Challenge --> www.blackunicorncreative.com/lwb

How to track screen time on your devices --> https://www.guidingtech.com/check-screen-time-different-devices/

Have you noticed your followers increasing, but your cash flow falling behind?

In this episode, we continue the customer journey by talking about how to market to customers who are aware of your brand, but are hesitant to purchase from you.

~~~~~~~~~~~~~~~~~~~~~~~

Want tips, resources, and motivation delivered to your inbox weekly?

Join my weekly email blast at http://blackunicorncreative.com/linkinbio/

~~~~~~~~~~~~~~~~~~~~~~~

I have a few free resources already on the interweb, but click here to download "33 Ways to Establish Your Digital Hoofprint" at http://bit.ly/33waysdownload

~~~~~~~~~~~~~~~~~~~~~~~

Let's Connect on Socials!

Instagram: @blackunicorncreative & @theabrianaj

Facebook: @blackunicorncreative & @theabrianaj

Twitter: @theabrianaj

~~~~~~~~~~~~~~~~~~~~~~~

Want to work with me? Visit my website

www.blackunicorncreative.com