Cooking has become one of the internet’s most powerful cultural forces. What once lived in cookbooks and television studios now thrives on TikTok and YouTube, where short videos can turn unknown creators into stars—and even spark global ingredient shortages overnight. In this episode, we explore how digital media has reshaped cooking from a craft taught by experts like Julia Child into a social, personality-driven spectacle built on accessibility, visuals, and community. As formal training gives way to charisma and relatability, the story asks how the internet transformed cooking into not just a skill, but a shared lifestyle—and why millions now tune in less for recipes than for the people making them.

https://www.economist.com/culture/2024/11/29/what-do-feta-cucumbers-and-cottage-cheese-have-in-common