A deeper dive into the world of creating online buzz and meeting audiences where they already are. Which social channel is right for your story—and why you don’t have to use them all. Empowering your artists as your social superstars. How to pivot when you find an unexpected audience. Gifs, memes & quirky bits, and how to take Gen Z into account (aka not be cringe).

In this session The Digital Marae, Kenny Williams a Brand and Marketing Strategist talks about creating an online buzz for your project and taking an Iwi approach to building a community. This korero is all about making sure your sh*t is valid on social media

This Podcast is part of The A-Z of Screen Publicity workshop sessions.  The two-day workshop was run by Script to Screen in partnership with the Aotearoa Screen Publicists Collective (ASPC) and was held on 7 & 8 May 2021 in Auckland.