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Broadridge recently released its second annual financial advisor marketing survey, which revealed the contrasts between effective and ineffective marketers, as well as an expected move to digital from the continued impact of COVID-19. This year’s survey also shed light on the lack of marketing strategy among advisors and in turn, dissatisfaction with marketing ROI.
By Advisor Perspectives4.1
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Broadridge recently released its second annual financial advisor marketing survey, which revealed the contrasts between effective and ineffective marketers, as well as an expected move to digital from the continued impact of COVID-19. This year’s survey also shed light on the lack of marketing strategy among advisors and in turn, dissatisfaction with marketing ROI.