In this episode, we discuss the profound transformation that happened over the past 10 or so years happening in the media landscape as printed media took its final bow and digital media took center stage. The episode is partially based on the news that some of the last US printed magazines are no more, and are now available only in digital form, as has been happening for more than a decade. We examine the rise of digital media platforms, the shifting consumer behaviors, and the impact on industries such as publishing, journalism, and advertising. Additionally, we reflect on the nostalgia associated with printed media and the implications in terms of the stuff that we used to do as a society – for example, read much more. The era of complete digital dominance is upon us and has been for a while so – let’s explore it!