In this episode of the Paywall Podcast, Pete interviews Wally Wallace from the design agency 50 Fish. Wally has spent years helping magazine publishers succeed in the digital space.

They dive into the strategies that have led to his clients' incredible success, covering the power of email marketing as a primary driver of subscriptions, the importance of SEO, and creative engagement tactics.

This episode is a must-listen for any long-form content producer or magazine publisher looking to balance advertising with a strong subscription revenue model. They also discuss the critical role of quality content and the importance of using data to guide every move.