For decades, distributors have heard the cry of "digital transformation." Yet, many projects fizzle out, failing to bridge the gap between a high-level vision and the realities of the warehouse floor. So, how do you build a strategy that actually works?

According to our guest, Adriana McLane, founder of Fulfilling Strategy, this time is different. The convergence of accessible AI, "Amazon-like" buyer expectations, and the looming threat of tech-savvy private equity firms has created a true digital tipping point. The "wait and see" mentality is no longer an option.

In this conversation, Adriana and Matt break down the playbook for designing and—most importantly—executing a business strategy that delivers real-world results. You'll learn why you must stop "death by a thousand pilots" and instead start by educating your leadership team on "what is possible."

This episode is a masterclass in change management and a guide to using technology to automate friction, freeing up your team to be more human and relationship-focused than ever before.

In This Episode, You Will Learn:

• The 3 major forces that make this time a true "tipping point" for distributors.
• Why most digital transformation projects fail (and how to avoid it).
• The flaw in relying on the "relationship business" excuse.
• How to use AI to enhance your team's human touch, not replace it.
• A practical framework for change management that gets buy-in from the top floor to the warehouse floor.
  

Resources:

• Adriana McLean: Find her at fulfillingstrategy.com
• Free Download: Get Adriana's Strategic AI Risk and Opportunity Assessment for your leadership team
• Host: Matt Johnson, Pivotree