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The Digital Transformation of Television | Rob Norman
Rob Norman, former Chief Digital Officer of WPP's GroupM
In this enlightening episode, Rob Norman, former Chief Digital Officer of WPP's GroupM, discusses the revolutionary shifts occurring in Connected TV (CTV). From the tipping point where OTT viewing surpassed linear TV to the challenges and opportunities presented by data regulation, Rob offers valuable insights for advertisers and media strategists. He shares how new technologies are allowing for smarter targeting and why CTV is poised to be the next big thing in achieving advertising reach. Tune in for an in-depth look at the role of advanced technology in shaping the future of television advertising.
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By Simpli.fiRob Norman, former Chief Digital Officer of WPP's GroupM
In this enlightening episode, Rob Norman, former Chief Digital Officer of WPP's GroupM, discusses the revolutionary shifts occurring in Connected TV (CTV). From the tipping point where OTT viewing surpassed linear TV to the challenges and opportunities presented by data regulation, Rob offers valuable insights for advertisers and media strategists. He shares how new technologies are allowing for smarter targeting and why CTV is poised to be the next big thing in achieving advertising reach. Tune in for an in-depth look at the role of advanced technology in shaping the future of television advertising.