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In an era where many legacy media companies have struggled to adapt to digital disruption, The New York Times has emerged as a standout success story. With over 7.6 million digital subscribers, the Times has demonstrated how a legacy brand can thrive in the digital age. This transformation is a textbook example of how to execute a digital strategy effectively. Here, we’ll explore how the Times’ digital transformation aligns with the six critical success factors for digital transformations: an integrated strategy, modular technology and data platform, strong leadership commitment, deploying high-caliber talent, an agile governance mindset, and effective monitoring of progress.
By Victor LeungIn an era where many legacy media companies have struggled to adapt to digital disruption, The New York Times has emerged as a standout success story. With over 7.6 million digital subscribers, the Times has demonstrated how a legacy brand can thrive in the digital age. This transformation is a textbook example of how to execute a digital strategy effectively. Here, we’ll explore how the Times’ digital transformation aligns with the six critical success factors for digital transformations: an integrated strategy, modular technology and data platform, strong leadership commitment, deploying high-caliber talent, an agile governance mindset, and effective monitoring of progress.

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