Let’s be straight about a few things: the world in which we live is  currently changing. A lot. Nowhere is this more evident than perhaps  when we take a look at how consumers go about buying food.  

This used to be a simple task: people jumped into their cars with their  food shopping list in hand and drove to the local grocery store and got  what they needed. However, with the arrival of that internet thing,  this is all starting to change. 

People are now starting to shop for food  online. What this has meant for food company product managers is that  their world is changing. Case in point. People who are shopping online  tend to just buy exactly what is on their shopping list. Nothing else.  

This means that product managers have to come up with ways to change  their product development definition so that they can convince them to  add last minute items that they may not have been planning on buying.  How are they going to do that?