Company: Help.Agency

Guest: John Balauat

Year Started: 2020

Employees: 11-25

Growth doesn’t usually fail because of effort, it fails because of friction. In this episode, Russel sits down with John Balauat of Help.Agency to unpack why forcing outcomes creates pressure, bad decisions, and stalled momentum, and how the discipline of reducing friction leads to clearer sales, better partnerships, and healthier agencies.

Key Takeaways

• Why forcing growth often creates more problems than progress
• How reducing friction in sales builds trust and better-fit clients
• The power of being picky
• Experiment early and often before going all-in.