The Disinfluecer 100

The Disinfluencer 100 x 2026 Predictions


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Happy New Year and all that jazz! Kicking off the POD with my 2026 predictions list.

From the blog ... https://www.disinfluencer.co/blog/6-predictions-for-2026-/-the-disinfluencer-edition

Recap: My word for the year for 2025 was “integration” I had to put all the things we do … inclusion, access and representation in one place, our storefront ie. the website., hen I had to systemise it better AND than I had to rebuild the website and create a sales and marketing strategy.
I was all hands on deck and finalised the year with a sprint, putting the website together will all the things, than my life imploded 🤯
I am still in a bit of shock over the implosion, don’t have time to dwell on it really, my biggest fear came to life. Josh not only getting sick and then getting sicker from being sick, as well as rapidly losing his transplant and going into renal failure. He is already on week 5 (of 6) workup of his dialysis regime, which will be 3 times a week till … well always …
So I am thanking my past self for all the “integration” because my word for 2026 is landed, so there’s no biz development, nothing to re-build, it’s just doing the do, sitting in the chair, with our infrastructure for brands to plug and play and get inclusion right!
So while I ease back into it and watch all the ins and outs and predictions, I have a few of my own.

  • Calling people in: So many people want and sometimes expect me to call brands out. But real change doesn’t come from shame. I am always speaking to brands who want to be inclusive, who want to learn, who want to do more, so we need to start calling people in if we want real, lasting AUTHENTIC change around the wor(l)d of disability.

  • Micro Learning: When I started disinfluencer I had a landing page and I was waiting for a “expert” to do my website widget. After being fobbed off yet again, I watched a youtube tutorial and did it myself. While we all have AI in our pocket, let’s not lose our love of learning and lust for moments of micro learning instead of AI slop!

  • Low fi images: It’s not just the gram but in a world of AI (don’t even get me started on AI imagery - another day for that one) Want to build trust? Go low-fi from your images to turning up online, everyone is over the polish, people want real and there’s nothing more real than in the moment content, BTS or images that no AI prompt can truly create!


    4,5 and 6 well you can read the rest on the blog ;)


    Tell me what you think, can't wait to be in your ears for 2026.


    Simone

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The Disinfluecer 100By Simone Eyles