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"The Dissident Transformation of the Ad Business" with David Sable former Global CEO of Y&R
Watch this awesome Video-Podcast with David Sable, former Global CEO/Chairman of Y&R, who inspired us on why advertising remains and will remain a business, in a world where storytelling is the key to connecting with people.
David is convinced that thanks to tools such as COR, accompanied by an accurate reading of the data, it becomes possible to bring traction to the table, helping not only the agency's business to be more profitable but also the whole relationship with the client.
David admitted that today he believes more than ever in the advertising industry as an entity of great power and influence to change the world and continue to educate and inform from an approach that entertains and inspires.
To learn more about COR: www.projectcor.com
View all episodes
By CORWatch this awesome Video-Podcast with David Sable, former Global CEO/Chairman of Y&R, who inspired us on why advertising remains and will remain a business, in a world where storytelling is the key to connecting with people.
David is convinced that thanks to tools such as COR, accompanied by an accurate reading of the data, it becomes possible to bring traction to the table, helping not only the agency's business to be more profitable but also the whole relationship with the client.
David admitted that today he believes more than ever in the advertising industry as an entity of great power and influence to change the world and continue to educate and inform from an approach that entertains and inspires.
To learn more about COR: www.projectcor.com