Episode 6

The Still Magic approach considers the following key principles which will help all budding gin makers

• less is more
• simplicity is best
• there is neither a right nor wrong answer; there is only the best answer

Releasing "your" gin at scale requires skills in decision-making, investigation, sampling, testing, improvements and launching. Each of these skills describe the DISTIL framework, and each step has a key question to answer.

This episode describes a tried and trusted way to tackle the challenge and to set yourself up for success.

Be bold. Enjoy yourselves. Let's create the next gin narrative.

Still Magic paperback, digital and audio copies available from your favourite online stores

https://www.amazon.com/Still-Magic-distillers-guide-beginners-ebook/dp/B07QZ4VFRV/ref=sr_1_1?dchild=1&keywords=still+magic&qid=1596545333&sr=8-1

Narrator: Marcel Thompson

@stillmagicway

Editor:@alexiepigot