The Distinct Brand Podcast | Ep. 5 - Founder of Social Creates Impact, Stephanie Stabulis.

Alex and Jonathan speak with Stephanie about how she became involved in the influencer marketing industry. Stephanie entered the industry as public relations was evolving into the digital age and influencer marketing was getting started. Stephanie worked as an executive for HireInfluence prior to starting Social Creates Impact. She was inspired early on by campaigns from Taco Bell and Wendy's and would analyze what brands like them were doing. Based on that research, Stephanie would scale down ideas she would come up with for her clients based on their budget and goals. Stephanie also explains supply and demand in the influencer marketing industry and the importance of finding the right influencers for the right brand. With Social Creates Impact, Stephanie is focused on education and creating resources for both brands and influencers. The education of both parties is important to her and she focuses on sharing as much valuable information as possible. Stephanie has also been quoted in publications such as Forbes about Name, Image and Likeness legislation for college athletes and their ability to monetize off their personal brands in the future. She's excited about the opportunity for these student athletes and is curious how universities will respond with rules and framework. Make sure to subscribe, follow us on social media and leave a review. See you next week!

Video version available on our YouTube Channel, @thedistinctbrandpodcast.