The Distinct Brand Podcast | Ep. 8 - Professional Track Athlete and U.S. National Champion, Curtis Mitchell

In this episode, Alex Onaindia and Jonathan Lubic, co-founders of Distinction Agency, speak with Curtis Mitchell.

Alex and Jonathan speak with Curtis about his career as a professional track athlete. From Daytona Beach, FL, Curtis was the U.S. National Champion in 2014 and raced against Usain Bolt in the World Championships in 2013, winning the bronze medal. Curtis has been signed with Adidas for the past 9 years and is very passionate about his personal brand. Curtis explains how Track & Field athletes are entrepreneurs because they don't receive a salary from their team. They have to learn, grow and find ways to monetize outside of sports. As Curtis has matured in his career, he's developed a consistent content strategy to take his brand to the next level. He focuses on connecting with people across the world and building a community with his fans. By connecting with his online community, he realized there was opportunity not just with sports fans, but with people passionate about health and wellness. He launched a comprehensive eBook focused on training to provide value to people and help change lives. When it comes to sponsorships, Curtis is intentional with aligning with brands that fit his brand and are authentic. Curtis is currently training for the 2021 Tokyo Olympics and is eager for the opportunity to be a member of Team USA in Tokyo. Make sure to subscribe, follow us on social media and leave a review. See you next week!

Video version available on our YouTube Channel, @thedistinctbrandpodcast.