The Distinct Brand Podcast | Ep. 9 - Author, Entrepreneur and Former Professional Athlete, Malcolm Lemmons

In this episode, Alex Onaindia and Jonathan Lubic, co-founders of Distinction Agency, speak with Malcolm Lemmons.

Alex and Jonathan speak with Malcolm about his transition from being a professional athlete into entrepreneurship. Malcolm played professional basketball overseas and explains how the time over there gave him time to think about what was next, which led him to writing. Malcolm is a two-time published author. His first book, Lessons from the Game, highlights his story through basketball and the key lessons he learned from playing sports. His second book released this year, Impact Beyond the Game, teaches athletes how to build, leverage and monetize their personal brands to create a legacy beyond sports. Social media has been a huge asset for Malcolm as he's built his career. Malcolm is intentional with his social media strategy and has become very consistent on platforms like Instagram, LinkedIn and Twitter. He emphasizes the importance of understanding how people think on each platform and communicating with his content accordingly. He preaches the importance of social media to current professional athletes and emphasizes to them the importance of building their brand while they are current athletes. Make sure to subscribe, follow us on social media and leave a review.

Video version available on our YouTube Channel, @thedistinctbrandpodcast.