In this episode, we explore the world of content marketing with industry leaders Daniel Orubo and Temitope Olaleye.

Daniel, Head of Content Strategy at PiggyVest, takes us on a journey through his diverse experiences, from the early days of blogging and creating content for Zikoko to leading content teams at various companies. He highlights the power of data-driven insights and a deep understanding of the customer journey to fuel content that not only engages but also converts.

Temitope, Content Marketing Lead at Paystack, shares her unique transition from the field of economics to the world of content marketing, driven by her passion for creativity. She emphasizes the role of research and audience insights in crafting compelling narratives that guide customers seamlessly through the funnel, driving conversions and fostering brand loyalty.

Key Points:

• Unconventional Paths into Content Marketing: Discover how passion and transferable skills can lead to thriving careers in content marketing.
• Data-Driven Content Strategies for Growth: Learn how to create impactful content that resonates with your audience and drives measurable results.
• AI's Role in Content Marketing: Explore how AI can be leveraged to enhance creativity, efficiency, and overall content marketing success.
• Strategic Distribution for Maximum Impact: Uncover proven tactics to reach and engage your target audience in the African market and beyond.
• Measuring Content's Impact on Business Growth: Learn how to track and analyze key metrics to prove the ROI of your content marketing efforts.

Join us for a candid conversation that breaks down the world of content marketing, offering practical advice and actionable insights for professionals at all levels.