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The Distribution Strategy Model: Adapting to New Markets
Episode 155: How to enter a New Marketđ Read the full article here: https://smartkeys.org/distribution-strategy-model/
In this episode of the SmartKeys podcast, we tackle the complex challenge of expansion. We discuss why 91% of companies identify their distribution approach as a key factor in their performance, and why simply "shipping everywhere" is a recipe for failure in a market where e-commerce is set to hit $7.4 trillion.
Based on the strategic guide by Felix Römer, we break down the Distribution Strategy Model. We analyze how to move beyond rigid logistics to create a flexible "route-to-market" plan that aligns with modern customer behavior, ensuring you can scale your footprint without losing control of your brand.
In this episode, you will learn:
Sizing Demand: How to use data to estimate the true potential of a new territory before committing expensive resources.
Route-to-Market: The critical decision between going Direct-to-Consumer (DTC), using indirect retail partners, or a hybrid approach.
Omnichannel Alignment: Strategies for ensuring your digital presence supports rather than cannibalizes your physical partners.
Brand Control: How to maintain consistent pricing and messaging even when you don't own the final point of sale.
Execution Risks: Identifying the common pitfallsâfrom logistics bottlenecks to partner misalignmentâthat derail global expansions.
Agility: Why the ability to pivot your model quickly is more valuable than a perfect 5-year plan in today's fast-moving economy.
Stop guessing how to reach your new customers. Tune in to learn how to build a distribution engine that drives sustainable, scalable growth.
Resources mentioned:
đ Visit SmartKeys: https://smartkeys.org
Note: This episode features an AI-generated conversation based on source material from SmartKeys.org
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By SmartKeysEpisode 155: How to enter a New Marketđ Read the full article here: https://smartkeys.org/distribution-strategy-model/
In this episode of the SmartKeys podcast, we tackle the complex challenge of expansion. We discuss why 91% of companies identify their distribution approach as a key factor in their performance, and why simply "shipping everywhere" is a recipe for failure in a market where e-commerce is set to hit $7.4 trillion.
Based on the strategic guide by Felix Römer, we break down the Distribution Strategy Model. We analyze how to move beyond rigid logistics to create a flexible "route-to-market" plan that aligns with modern customer behavior, ensuring you can scale your footprint without losing control of your brand.
In this episode, you will learn:
Sizing Demand: How to use data to estimate the true potential of a new territory before committing expensive resources.
Route-to-Market: The critical decision between going Direct-to-Consumer (DTC), using indirect retail partners, or a hybrid approach.
Omnichannel Alignment: Strategies for ensuring your digital presence supports rather than cannibalizes your physical partners.
Brand Control: How to maintain consistent pricing and messaging even when you don't own the final point of sale.
Execution Risks: Identifying the common pitfallsâfrom logistics bottlenecks to partner misalignmentâthat derail global expansions.
Agility: Why the ability to pivot your model quickly is more valuable than a perfect 5-year plan in today's fast-moving economy.
Stop guessing how to reach your new customers. Tune in to learn how to build a distribution engine that drives sustainable, scalable growth.
Resources mentioned:
đ Visit SmartKeys: https://smartkeys.org
Note: This episode features an AI-generated conversation based on source material from SmartKeys.org