What happens when a serial CPG entrepreneur meets a disrupting dentist — and they start building together?
In this episode, Dr. Avi sits down with Gulshan Kumar, CEO and co-founder of Swishables, the portable mouthwash brand disrupting oral care. From his roots building Pathwater to identifying a massive white space in dental wellness, Gulshan breaks down how curiosity, strategy, and imagination drive real innovation.
They go deep on why oral care has lacked innovation for decades, how Swishables fits into both DSO and solo practice models, and what dentists can learn from the CPG playbook. Plus: why education kills imagination — and how to get it back.
If you're a dental professional thinking beyond the chair, this one's for you.
🦷 Try Swishables for your practice:https://getswishables.com/pages/dentalUse code AVISWISH for 10% off
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🔗 Connect with Gulshan:
- LinkedIn: https://www.linkedin.com/in/gulshan-kumar-b23900b6/
- Instagram: https://www.instagram.com/gulshanjaikumar