When his pet-focused travel gear company started to see the stagnating impact of Covid-19, Jamie Knowles knew he had to get creative with Roverlund.

In this episode, Jamie shares how he tapped into his art background to partner with international illustrators on stylish custom pet portraits, a move which in turn brought him a whole new set of pet-loving customers who were seeking meaningful, joy-sparking products during the pandemic.

Jamie also discusses the importance of community and escapism for individuals and small businesses during these isolating times.

Links / Resources:

• Roverlund dog gear
• Roverlund custom pet portraits
• Roverlund on Instagram

About Change of Plans:

Host Andres Zuleta interviews innovative individuals — from entrepreneurs and winemakers, to artists and chefs — who have found creative ways to adapt in times of crisis. Subscribe wherever you listen to podcasts, and check for new episodes every Tuesday.

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Change of Plans is produced by Boutique Japan. Our Sound Editor is Eléonore Simon.