Can a single dollar bill finally bring the masses back to the Golden Arches? As of January seventh, McDonald's has officially deployed its new "McValue" menu nationwide, allowing customers to snag a second item—like a McChicken or Sausage McMuffin—for just one buck when they purchase a full-priced entree. With the five-dollar meal deal also extended through the summer, this aggressive discounting strategy is the brand's loudest admission yet that they pushed prices too high, proving that in twenty-twenty-six, recovering lost foot traffic is worth sacrificing a little margin.