The NFL is king in America. And it's starting to spread its wings even further with multiple international games in multiple countries around the world. But it wasn't always this massive juggernaut. A series of smart decisions, and a lot of luck, thrust the league into the spotlight in a major way. Journalist Ken Belson has been following the league for many years and has taken a deep dive into the NFL's insane growth in his new book "Every Day Is Sunday: How Jerry Jones, Robert Kraft and Roger Goodell Turned The NFL Into An Cultural And Economic Juggernaut. Ken joined me for this week's episode of the show.