Ever wondered why you get a little thrill when adding items to your online cart? Or why unboxing a new purchase feels so satisfying? Perhaps you’ve noticed that browsing your favorite store can lift your mood, even when you don’t buy anything?

If you’ve experienced any of these feelings, you’ve encountered the dopamine effect in shopping—a powerful neurological response that savvy businesses are increasingly using to create irresistible customer experiences.

Here’s something fascinating: it’s not actually the purchase itself that gives us the biggest pleasure hit—it’s the anticipation of it. That’s right! Your brain releases more dopamine (often called the “feel-good” neurotransmitter) during the hunt for products than when you actually acquire them. This revelation has completely transformed how forward-thinking businesses design their shopping experiences.

Full Article: https://ecommercepsychology.com/the-dopamine-effect-creating-reward-anticipation-in-shopping-experiences/

Growth Suite on Shopify: https://apps.shopify.com/growth-suite

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