Contributed revenue goals drive the financial engine of your arts organization, empowering mission-driven programs, performances, and exhibitions, so fundraising goal-setting is too important to get wrong. Too often, organizations underestimate their potential or set their sights unrealistically high, leading to missed targets, underfunded projects, or overworked staff. 

Today, Bob shares the key do’s and don’ts of goal-setting so you can create realistic—yet inspiring—revenue objectives that galvanize your team and motivate your supporters.