On today’s episode, I’m diving into the do’s and don’ts of discounting your services. Discounting should not be used as a strategy to  compete on price - cause that’s a losing game. If you’re priced “too high” for someone - chances are they’re not the type of clientele you want to be attracting into your business for long term growth and stability. BUT there can be a lot of ways in which discounting is an effective marketing strategy to increase new clients coming into your business.

In this episode I’ll share...

✅The strategic purpose of discounts/sales/promotions

✅ What to do when your discount doesn't work to bring people in

✅ Real talk about model pricing

✅ How much to discount your services for a promo and creating an irresistible offer

✅ Determining Customer Lifetime Value to inform your promo strategy

Send me a DM on Instagram or TikTok if this chat helped you to change up how you are going to run your next promotion!

 

Episode Highlights:

• [1:54] -The purpose of discounts and promotions
• [7:39] - Build a following of potential clients that wants what you have
• [13:10] - What model pricing is aimed for
• [18:20] - Pricing discounts is a constant testing and adjustment

 

Happy business building!

Have a good one!