Authentic engagement on Instagram is a form of networking, and actually a pretty powerful one. A lot of us think about social media, specifically Instagram, primarily in the category of content. It’s a place where you publish content so that your ideal client is attracted to your business.

If your only social media growth strategy is creating good content consistently, you are going to struggle. Because creating high-quality content is only a piece of the puzzle - the other VITAL piece of the puzzle is engagement.

This week’s episode is the last in the 3-part series about building relationships through networking, and I’m spending it interviewing Shannon McKinstrie, an Instagram marketing expert who has been in social media marketing for 8 years and a background in PR and communications before that. She helps us understand: 

• what social media engagement is
• how you can do it
• the impact engagement has on the growth of your social media account and businesses

Furthermore, you’ll be learning about:

• Marketing based on connection
• Social media agency
• How to spend less time on the platform to grow your Instagram audience
• The best way to start a DM conversation without being awkward
• Shannon’s 30-minute engagement routine for client growth

Links

Learn more about how to create authentic engagement on social media by checking out The Social Squad Society or connect with Shannon on Instagram.

Follow Katie on Instagram or visit the website to learn more about her work.