The S&P 500 recently crossed its January 2022 peak, fueled by investor optimism and signaling from the Fed that we'll begin to see lower interest rates. The Dow also recently hit a new high. However, as Peter with Richon Planning explains to Erin Kennedy, this rally can't last forever, which is why it's so important to stick to your financial plan.

When the market reaches new highs, investors feel "euphoric" and tend to invest more, precisely when we are at the point of maximum financial risk. This counterintuitive reaction is known as "emotional investing." Remember, the point of maximum financial opportunity is when the market is bottoming out.

If you have a well-designed, holistic financial plan any market highs and lows have already been built into your portfolio. But without a plan, you may make knee-jerk investing decisions based on recent headlines.

If you'd like to speak with Peter about constructing a financial plan suited to your unique goals and risk tolerance, please reach out for a complimentary consultation by calling (919) 300-5886 or visit www.RichonPlanning.com

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