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The Down-Low on What You Need to Know (To Be Competitive in XR), with SuperData's Carter Rogers
If you need well-researched info on
the trends and changing tides of emerging tech to feel confident
dipping your toes into the XR sea, SuperData's Carter Rogers has you
covered. As their chief analyst, Rogers specializes in turning data
into actionable intelligence, tailored to the needs of businesses who
are just starting to explore the space. In today's episode, he chats
with Alan about what all the data can mean.
Alan: Today's guest is Carter
Rogers, and he's the principal analyst at SuperData, a Nielsen
company. He regularly advises Fortune 500 brands and Triple-A game
publishers on how to succeed in the interactive media space. As
SuperData's lead XR analyst, Carter is responsible for the company's
reports on immersive technology. A sought-after authority on
interactive media industry, Carter has presented at every event
around the world, including Casual Connect, the LA Games Conference,
and the VR/AR Global Summit. His commentary has also appeared in USA
Today, Variety, The Guardian, and Verge. He creates and oversees
interactive reports and segments, including virtual and augmented
reality, eSports, mobile games, and he's really amazing at pulling
together all the data that businesses are using to make real business
decisions, on where to invest their capital. You can learn more about
this data at superdataresearch.com.
I want to welcome Carter to the show.
Welcome!
Carter: Thank you very much for
having me, Alan.
Alan: My absolute pleasure. I'm
really thrilled and excited to have you on the show today. I know
personally, we've used your reports for our company several times,
and every time it's been pragmatic, not pie-in-the-sky numbers;
really validated, well-thought-out reports on where the industry is,
where it's going, who the players are. I really want to start
digging into this, and learn more about SuperData. For the people
listening, I want them to walk away knowing more about the industry
and know where they can find more information. So, what is SuperData?
Carter: Well, yeah, glad you
read all our reports; that's what we like to hear! To give everyone a
overhead view, we're a market research firm. We're part of Nielsen as
of late 2018, and the original focus of the company was on digital
games -- video games, primarily. But we since branched out to cover
other areas, like eSports, game streaming, and of course,
augmented/virtual/mixed reality. Started covering those areas when
they were very tied to games, especially when the original Oculus
Rift was launched. But as the XR space has broadened to include more
enterprise-focused applications, we have also adjusted our research
accordingly, and really cover the enterprise space as well; providing
things like market estimates and things like that, to a wide variety
of companies in VR and AR.
Alan: Ok, so, you provide market
estimates. Where is this market going? What's one stat that's going
to blow everybody's mind?
Carter: I'd say the main thing
is augmented and mixed reality are growing fast, but mainly in the
enterprise space. I'd say that through at least 2022, the enterprise
will account for the majority of augmented and mixed reality headsets
like Hololens and Magic Leap. Enterprise will account for the
majority of those through at least 2022. It's really going to be the
enterprise that drives this very hot space in the XR industry.
Alan: You think it's following a
similar trend to mobile cell phones? BlackBerry started off kind of
as an enterprise tool, as well. Is that what we're seeing here? The
technology's maybe not quite ready for the mainstream adoption, but
it has very real, very useful business use cases that can't be
ignored?
Carter: I'd say that's certainly
the case in the AR/MR headset space. We're
View all episodes
By Alan Smithson from MetaVRse
4.5
1212 ratings
If you need well-researched info on
the trends and changing tides of emerging tech to feel confident
dipping your toes into the XR sea, SuperData's Carter Rogers has you
covered. As their chief analyst, Rogers specializes in turning data
into actionable intelligence, tailored to the needs of businesses who
are just starting to explore the space. In today's episode, he chats
with Alan about what all the data can mean.
Alan: Today's guest is Carter
Rogers, and he's the principal analyst at SuperData, a Nielsen
company. He regularly advises Fortune 500 brands and Triple-A game
publishers on how to succeed in the interactive media space. As
SuperData's lead XR analyst, Carter is responsible for the company's
reports on immersive technology. A sought-after authority on
interactive media industry, Carter has presented at every event
around the world, including Casual Connect, the LA Games Conference,
and the VR/AR Global Summit. His commentary has also appeared in USA
Today, Variety, The Guardian, and Verge. He creates and oversees
interactive reports and segments, including virtual and augmented
reality, eSports, mobile games, and he's really amazing at pulling
together all the data that businesses are using to make real business
decisions, on where to invest their capital. You can learn more about
this data at superdataresearch.com.
I want to welcome Carter to the show.
Welcome!
Carter: Thank you very much for
having me, Alan.
Alan: My absolute pleasure. I'm
really thrilled and excited to have you on the show today. I know
personally, we've used your reports for our company several times,
and every time it's been pragmatic, not pie-in-the-sky numbers;
really validated, well-thought-out reports on where the industry is,
where it's going, who the players are. I really want to start
digging into this, and learn more about SuperData. For the people
listening, I want them to walk away knowing more about the industry
and know where they can find more information. So, what is SuperData?
Carter: Well, yeah, glad you
read all our reports; that's what we like to hear! To give everyone a
overhead view, we're a market research firm. We're part of Nielsen as
of late 2018, and the original focus of the company was on digital
games -- video games, primarily. But we since branched out to cover
other areas, like eSports, game streaming, and of course,
augmented/virtual/mixed reality. Started covering those areas when
they were very tied to games, especially when the original Oculus
Rift was launched. But as the XR space has broadened to include more
enterprise-focused applications, we have also adjusted our research
accordingly, and really cover the enterprise space as well; providing
things like market estimates and things like that, to a wide variety
of companies in VR and AR.
Alan: Ok, so, you provide market
estimates. Where is this market going? What's one stat that's going
to blow everybody's mind?
Carter: I'd say the main thing
is augmented and mixed reality are growing fast, but mainly in the
enterprise space. I'd say that through at least 2022, the enterprise
will account for the majority of augmented and mixed reality headsets
like Hololens and Magic Leap. Enterprise will account for the
majority of those through at least 2022. It's really going to be the
enterprise that drives this very hot space in the XR industry.
Alan: You think it's following a
similar trend to mobile cell phones? BlackBerry started off kind of
as an enterprise tool, as well. Is that what we're seeing here? The
technology's maybe not quite ready for the mainstream adoption, but
it has very real, very useful business use cases that can't be
ignored?
Carter: I'd say that's certainly
the case in the AR/MR headset space. We're