Here's what you need to know for Thursday, August 3rd.<br>Inside Audio Marketing - <a href="https://www.insideaudiomarketing.com/post/katz-target-consumers-with-messages-that-relate-to-where-they-listen-to-radio" target="_blank" rel="noreferrer noopener">Katz: Target Consumers With Messages That Relate To Where They Listen To Radio.</a>RainNews - <a href="https://rainnews.com/quantifying-brand-marketing-uncertainties-and-risks-veritonic-says-audio-is-paramount/" target="_blank" rel="noreferrer noopener">Quantifying brand marketing uncertainties and risks, Veritonic says audio is paramount</a>Spotify - <a href="https://soundsprofitable.com/press-release/wpp-spotify-announce-first-of-its-kind-global-partnership/" target="_blank" rel="noreferrer noopener">WPP & Spotify Announce First-of-its-Kind Global Partnership</a>MediaPost - <a href="https://www.mediapost.com/publications/article/387783/tv-ad-intolerant-viewers-still-in-the-minority.html" target="_blank" rel="noreferrer noopener">TV 'Ad Intolerant' Viewers Still In The Minority, Study Finds</a>

Here's what you need to know for Thursday, August 3rd. Inside Audio Marketing - Katz: Target Consumers With Messages That Relate To Where They Listen To Radio.RainNews - Quantifying brand marketing uncertainties and risks, Veritonic says audio is paramountSpotify - WPP & Spotify Announce First-of-its-Kind Global PartnershipMediaPost - TV 'Ad Intolerant' Viewers Still In The Minority, Study Finds

Here's what you need to know for Thursday, August 3rd.<br>Inside Audio Marketing - <a href="https://www.insideaudiomarketing.com/post/katz-target-consumers-with-messages-that-relate-to-where-they-listen-to-radio" rel="noopener noreferrer">Katz: Target Consumers With Messages That Relate To Where They Listen To Radio.</a>RainNews - <a href="https://rainnews.com/quantifying-brand-marketing-uncertainties-and-risks-veritonic-says-audio-is-paramount/" rel="noopener noreferrer">Quantifying brand marketing uncertainties and risks, Veritonic says audio is paramount</a>Spotify - <a href="https://soundsprofitable.com/press-release/wpp-spotify-announce-first-of-its-kind-global-partnership/" rel="noopener noreferrer">WPP &amp; Spotify Announce First-of-its-Kind Global Partnership</a>MediaPost - <a href="https://www.mediapost.com/publications/article/387783/tv-ad-intolerant-viewers-still-in-the-minority.html" rel="noopener noreferrer">TV 'Ad Intolerant' Viewers Still In The Minority, Study Finds</a>

The Download for August 3rd, 2023

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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The Download for August 3rd, 2023

The Download for August 3rd, 2023