Montreal and New York City, March 14, 2011 – What are the steps to a successful social media campaign? On the next Real Recognition Radio program Jennifer Aaker the co-author of The Dragonfly Effect reveals how everyday people achieve unprecedented results through harnessing the incredible power of social media.

A social psychologist and marketer, Jennifer Aaker is the General Atlantic Professor of Marketing at Stanford University’s Graduate School of Business. Her research spans time, money and happiness. She states, “Promoting a personal goal is inherently social. To be successful, you must translate your passion into a powerful story and tell it in a way that generates “contagious energy,” so that your audience reflects on your tweet, blog post, or email, long after they leave their computers.”

Don’t miss the next Real Recognition Radio to learn how to compete with all the social media noise.