To understand The Dream 100 Strategy, you first have to understand that there are two types of ideal clients:

1. Great clients
2. Dream clients

You’ll always have many more “great clients” than “dream clients” – but the dream clients will make up 60%–80% of your revenue. It’s the 80/20 rule in action: “80% of your results come from only 20% of your clients.” The Dream 100 Sales Strategy (originated by the late Chet Holmes) is a balance of attracting both great and dream clients.

Chet Holmes says:
The goal of the Dream 100 is to take your ideal buyers from “I’ve never heard of this company” to “What is this company I keep hearing about?” to “I think I’ve heard of that company” to “Yes, I’ve heard of that company” to “Yes, I do business with that company.”

Holmes went on to develop The Dream 100 Sales Strategy, a more affordable and effective way to land dream clients. The strategy consists of seven essential steps