The Dream Café by Dr. Geoff Crook | Episode 210

In this episode Geoff Crook reveals all his insights on his book, The Dream Cafe, where he provides a guide for harnessing creativity and developing a brand designed to disrupt any market.In his book Crook and co-author Duncan Bruce developed a fresh, innovative approach that is used by major businesses and is designed to product radical innovation that leads to unpredictable outcomes. The goal of the book is to show you how to transform any big business idea into a market disruptor, develop a competitive advantage by taking risks, and effectively implement massive innovation.This book is perfect for entrepreneurs who possess a very creative mindset and need a practical guide for turning fresh ideas into highly profitable business ventures that will redefine any market.About Geoff Crook:“I am passionate about creativity and absolutely committed to the idea that disruption allows you to create better futures. I worked at Central Saint Martin’s college as a director of imagination and application and created a master’s program called Applied Imagination which broke just about every rule in education. I’ve done a lot of freelancing in the branding/marketing area and that’s where I got to meet Duncan who I then collaborated with on creating The Dream Cafe.Frustration was the primary inspiration. It was frustration that the majority of businesses was confronting the context of market unpredictability by investing in trained insight rather than innovation and was simply failing to notice the difference.” – Geoff CrookFor a detailed summary of The Dream Cafe according to Geoff Crook CLICK HERERelated Books:The Innovator’s Method by Nathan FurrThe Business Idea Factory by Andrii SednievDisruption by Design by Paul PaetzFor more advice, tips, and stories on entrepreneurship, join our community on Facebook and Twitter.