There’s no doubt that Formula 1’s popularity is rising in the United States. Much of that awareness is credited to the wildly popular Netflix reality show, Drive to Survive. Host Andrew Lawrence speaks with the executive producer of Drive to Survive, James Gay-Rees of Box to Box Films, F1 journalist Jennie Gow and writer Amanda Mull of The Atlantic.

The Drive to Survive Effect

The inaugural season of Ready for the Big Time: F1 explored what it would take for Formula One to make the big time in the United States. Now, with an American driver on the grid, an American team and three US GPs, F1 fever has arrived in the US, and in the process, the sport has embraced some distinctly American traits. This season unpacks the Americanization of F1. Host Scott Speed, and co-hosts F1 Toni and Andrew Lawrence, will explore the splashy plans for the Las Vegas GP and Liberty Media’s winning strategy to the rising popularity of F1, how American carmakers are betting on F1 and why reaching female content creators may be the secret ingredient to propel the sport into the stratosphere. Season 2 drops on Thursday, October 19th.

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The Drive to Survive Effect

The Drive to Survive Effect