The Driven Crowd | Episode 90 | Ft. Colleen Joyce 

STOP scrolling if you’re trying to grow a law firm (or any business) in 2026…
Because the playbook is changing FAST. AI, intake, niching down, and community are deciding who wins. 

Host Scott Snellings sits down with Colleen Joyce, CEO of Lawyer.com and a leading voice in legal marketing, intake innovation, and AI-driven growth for law firms. 

From her early days learning SEO and digital strategy to helping thousands of attorneys scale smarter, Colleen breaks down what actually fuels sustainable growth, especially in an industry changing faster than ever. 

 🔥 In this episode, we talk about: 
• Building real authority in a crowded legal market 
• Why niching down beats competing on ad spend 
• How AI is reshaping client intake and operations 
• The power of community, trust, and grassroots marketing 
• Leading teams with clarity, accountability, and culture 

 If you’re a lawyer, business owner, or growth-minded leader who wants to overcome obstacles by learning from people who’ve done it, this episode is for you. 

 🎧 Watch, listen, and join The Driven Crowd, where driven people learn from driven people. 
👉 Subscribe & tune in now!  

Follow Colleen Joyce: 

LinkedIn: https://www.linkedin.com/in/colleenjoyce/ Website: https://www.Lawyer.com

Follow Snellings Law:
Instagram: instagram.com/snellingsinjurylaw/
Facebook: facebook.com/snellingsinjurylaw/
YouTube: https://www.youtube.com/@snellingsinjurylaw/
LinkedIn: linkedin.com/company/snellingsinjurylaw/
Twitter: twitter.com/ScottSnellings